Running a healthcare practice doesn't come with a manual—but that doesn't mean you have to figure it out alone.

In today’s healthcare landscape, patients are looking for more than just clinical competence—they’re seeking connection, trust, and a sense that their unique needs are seen and valued. When a practice builds a truly patient-centric culture, the difference is tangible. It shows up in the way patients speak about their experience, how teams collaborate, and ultimately, […]

Why EQ Might Be the Competitive Advantage Your Practice Is Missing In healthcare, clinical skill and technical excellence are non-negotiables—but they’re not the only ingredients for success. Behind every exceptional patient experience, cohesive team, and thriving practice is something often overlooked: emotional intelligence. Also known as EQ, emotional intelligence is the ability to recognize, understand, […]

I recently had the opportunity to unwind on vacation and catch up on some reading. One book that stood out to me was Lights! Camera! Action!: Business Operational Excellence Through the Lens of Live Theatre by Marc Haine and Andrew Lacanienta. One concept in particular resonated with me—the formula for effectively reinforcing positive behavior within […]

Hi everyone, Jessica Martin here from Martin Management! One of my favorite things is introducing amazing professionals in the healthcare industry who can help us grow and improve. Today, I’m thrilled to share a conversation I had with MJ, a healthcare professional, coach, and advocate for individuals recovering from long COVID. Her story, expertise, and […]

Word of mouth is one of the most effective ways to grow your business—and often, it’s completely free! Across the multiple businesses my husband and I own, we’ve consistently found that referrals from happy clients are our single best growth strategy. Leveraging the positive experiences of your patients or clients can lead to sustained, organic […]

In the fast-paced world of healthcare, it’s easy to focus solely on providing excellent clinical care while overlooking the deeper, more personal elements that make patients feel truly valued. Yet, appreciation is a powerful tool in building loyalty, fostering trust, and creating lifelong relationships with your patients. Thoughtful gestures that acknowledge their choice to trust […]

Research estimates that 60-70% of people experience some anxiety about receivingdental care. Not only is the experience of most dental visits off putting from a sensorystandpoint, a barrier for many is the shame they feel about their mouth/body. Somepatients report having been treated poorly be healthcare providers, having beenlectured that they’ve let their health go, […]

I love networking now, but that wasn’t always the case. I started networking back in 2014 topromote our dental office. Production had plateaued, and we weren’t bringing in the number ofnew patients we wanted each month. With a small marketing budget, I decided to join anetworking group. Although the idea of standing up and talking […]

A great medical appointment starts with the small details that make patients feel seen, valued,and cared for. Here are some simple but effective ways to elevate their experience: Be Prepared.Before a patient even walks through the door, familiarize yourself with the schedule and what thepatient may need. Greet them by name if you can (patient […]

If you’re a parent, you know the chaos that comes with overstimulating environments—imagine the bustling noise of a water park, the bright lights of a children’s museum, or the excitement of an arcade. Now, picture adding a cranky toddler or a restless teenager into the mix. Whining, yelling, and even loud laughter can quickly tip […]