Jessica and Tony Martin are a husband and wife team who found their skills complemented one another well when it came to business. Tony is the excellence-minded dentist while Jessica used her psychology background to address the anxiety that many dental patients experience.
Martin Management, a dental spa consultation agency, has been developed from their two professional experiences, as well as from the highly successful implementation of the concept into their own dental practice. Dental spa techniques have proven to be the ideal solution for Martin Dental and their patients, with growth and patient satisfaction at an all time high.
Transform your dental practice into a dental spa and soothe patient fears while offering spa-like amenities, and significantly growing your practice!
The Dental Spa Approach – A History
In 2010, Dr. Tony Martin, DDS and his wife, Jessica Martin, purchased the practice of a retiring dentist. Like many new practices, they updated the décor and the technology, hired a strong staff and opened their doors. Three years later, however, they desired to grow the practice even more rapidly.
The husband and wife team began searching for a solution that would both truly serve patients and also aid to differentiate the practice in a city with dozens of established dentists. Discounted cleanings or insurance networks didn’t speak to the Martins as the ideal path, as Dr. Martin wanted to focus on great dentistry.
In their discussions, Jessica, a licensed school psychologist, drew on her experience aiding youth with sensory and other challenges in the school setting. She quickly realized there was ample room to apply similar sensory management techniques and approaches from her previous work to the dental experience.
Forever the analyst and researcher, Jessica interviewed Martin Dental’s patients and discovered that many people had dental anxiety and were sensitive to sensory stimulation. This means that the dental chair, the tools, the lights, the smells, and the very experience of opening mouths wide for dental work set off sensory ‘alarms’ in patients’ heads… and was absolutely causing discomfort, and even distress, that most patients would prefer to avoid.
This led to Dr. Martin and Jessica implementing dental spa techniques to their practice in 2014. The results have been stunning for patients and the business alike. Patient referrals quickly climbed, with appointment cancellations dropping drastically. In three years time, monthly new patient numbers have not doubled, not tripled, but actually quadrupled.
Jessica Martin, Ed.S
After 17 years of studying and working in psychology, Jessica has an excellent understanding of sensory perceptions and over stimulation in people of all ages. As co-owner of Martin Dental, Jessica also realized that many people suffer with different levels of sensory stimulation concerns… in fact just the sight of the dental tools create anxiety in nearly 70 percent of people.
After applying her career experience and additional patient research, Jessica began the process of applying the dental spa concept to her and Dr. Martin’s dental practice in Eau Claire, Wisconsin. Through the development of consistent processes and team leadership and training, Jessica has led the practice to fully realize the tremendous benefit to the dental spa approach. Subsequently, Martin Management was launched to share this valuable transformation with other dental offices so they, too, can transform their business as well as drastically improve their patients’ dental health experience.
Dr. Tony Martin, DDS
Dr. Martin thrives on providing highly personalized, quality care at his practice in Eau Claire, Wisconsin. The son of a dentist, Dr. Martin graduated from the University of Minnesota’s School of Dentistry in 2005 and worked at his father’s dental practice for five years. In 2010, he had the opportunity to purchase the dental practice he and Jessica currently own and operate as Western Wisconsin’s premiere dental spa.
Dr. Martin enjoys getting to know his patients and focusing on their excellent care. In addition to traditional dentistry, Dr. Martin studies implants, Botox, and other areas of cosmetic dentistry and keeps current with new and emerging practices –– all important ways to go above and beyond with patient care and a premium dental spa experience.