When we started getting more involved in networking and marketing our business, the idea came up about vehicle graphics. Previously, neither Tony or I had not been interested in them and honestly, we kind of viewed them as tacky. But, the more that I learned about the many touches that were needed to influence people’s decision making, the more thought into this idea. I realized that having vehicle graphics was another way to freely advertise our business and also it provided a bit of perspective for who we are as people when people see us on the highway or out and about. Here are a few things to consider in the decision to have your vehicle wrapped with graphics.
- Keep it classy – This goes back to our original perception that vehicle graphics were loud and tacky. There certainly are examples of this driving around! Because you are marketing a dental spa, your graphics should continue to reflect the consistent branding that you have, which I hope is clean and classy. This means that it is more ideal to choose a subtle logo and tagline on the back of your vehicle versus having the whole vehicle wrapped from every angle. The other consideration within this vein is the condition your vehicle is in. If you drive around a rust bucket, it may not be the best reflection of your spa dental practice.
- Consider your driving – If you know you are prone to the occasional road rage, vehicle graphics are not for you. What you do in your vehicle will become a reflection on your business so consider your driving behavior and know what you may be putting out to the world. (Having vehicle graphics can actually improve your driving behavior, for an added benefit!)
- Privacy and anonymity – You are forfeiting some of your privacy when you utilize vehicle graphics. People will be able to identify your vehicle much more easily as you run errands, dine, etc. If you are the type of person who likes to keep their activities private, it may not be for you.
Here are some tips:
Once you have made the decision to advertise your business on your vehicle, consider how and where you park. You can no longer afford to be that inconsiderate person that takes up two parking places. Try to park where your graphics will get the most visibility. This usually means as close as possible facing the exit of a building (if your graphics are on the back window) as you will get the most visibility as people exit.
Keep your graphics fresh. Don’t let them look worn or peeled from harsh weather. If you choose to use your back window, refrain from using a windshield wiper on that window as it will pull the graphic, creating missing letters, letters that pull up, etc.